Strategic Planning Training

Turning Strategy Into Action

With the ever-changing business landscape that affects your business, a well-intentioned business strategy often gets left to the wayside. While some may argue that a strategic plan is a waste of time, we believe it is essential as it lays the foundation for your business.

Benefits of a Clear Strategic Plan:

It outlines the who, what, why, where and when of your business.

It supports your decision-making and guides your team in daily decision-making.

It plans your destination and its roadmap.

It is a transparent guide for management and team members to ensure everyone is on the same page.

It helps teams understand why you’re following a certain direction.

Since strategic plans are meant to be alive and part of your daily business, it should be a living document. A clear strategic plan should also be adjusted at every turn to reflect purposeful changes and advance with your business.

So, how do you go from designing a well-crafted strategic plan to actually implementing it within your organization?

Learn how to develop a living strategic plan in 5 easy steps.

What Will You Learn?


A practical and effective approach to strategy


How to craft a comprehensive framework that covers all three areas of strategic planning: the big picture, strategic questions and execution


How to use a common language for discussing strategy in context with your team whereby your strategy becomes part of everyone’s common business language


Tools to identify ways in which your organization can maintain its edge in the market


How to develop a roadmap that will take the big picture to reality, making things happen


How to implement changes to your living strategy (not a binder on the shelf gathering dust)

Who Should Attend?

Mid- to senior-level professionals looking to develop a strategic plan focused on action

Entrepreneurs who need to develop a step-by-step business framework

Professionals with a current strategy that is not being implemented

Executives whose teams cannot agree on what needs to be done or how

Organizations that cannot spend a fortune on external consultants to do an invasive strategic plan

Collaborative companies who want to involve teams in strategic planning as an engagement and team-building tool

$1,450 per person


  • Two-day training workshop
  • Customized approach to each business
  • Resource materials
  • Accountability reporting
  • Limited to small groups (18 people max.)

Strategy is only as good as the action that follows it. Strategy without action is a waste of time and money.

— Marderé Birkill

Plans are only good intentions unless they immediately degenerate into hard work.

Peter Drucker

What our clients say

I received leadership coaching by Mardere Birkill at Sage and Summit Consulting. Mardere is very professional, yet, has a way of making one feel at home. Upon completion of my session, I had learnt ways and strategies to improve my performance at work and reach my goals to become the best I can be within my career. I left feeling empowered and ready to put what I learnt into action. I Highly recommend Sage and Summit.

Tamlyn Sacrey

I had the privilege of working with Marderé at a conference in Sarasota Florida. I utilized her as an executive coach to further explore the development of a coaching niche. Her coaching was impeccable, and I was able to find a viable opportunity I had not explored. Moreover, she was able to insure I held myself accountable for the steps that I needed to take to launch my new product. It was a wonderful experience for me and will without a doubt improve my business. I highly recommend Mardere as a coach and vouch for her skills and experience.


Dr. Michael D. Ikona

It is an absolute delight to work with Marderé. As a coach and advisor to leaders, she brings an incredible range of skills, methods, and tools. She has a robust toolkit to help organizations improve performance and results at all levels. In addition, she is extremely insightful, helping leaders think about problems in new ways and find better solutions than they would working within their organizations or on their own. She is diplomatic in her approach, which allows her to work in complex organizations, including those with lots of politics in play. Her style is also engaging, enthusiastic, and positive. On a side note, she is an excellent public speaker should your organization have needs in addition to coaching, consulting, and facilitation. I have had the opportunity to observe Mardere in a variety of challenging coaching situations and she has gotten results with many different types of leaders and managers, working through a variety of urgent and important leadership challenges. I can't recommend her highly enough.


Andrew Neitlich
Founder and Director / Leading executive, leadership, and business coach training organization

Mardere's leadership coaching skills are exemplary. Her positive energy, approachable demeanor, seemingly endless creativity and intellectual horsepower have made it possible for me to move new levels quickly and effectively. Mardere's coaching is decidedly client-focused which creates an independent growth capability void of reliance on the coach; an important factor for me. Recommending Mardere is an easy choice.

Evan Hendry

Your presentation today was excellent and informative. Look forward to more future meetings.



Thanks to Marderé Birkill for a wonderfully thoughtful and inspiring presentation to Smoky Lake entrepreneurs and supporters.

Cathy Goulety

I had my first meeting with them (Sage & Summit) on Wednesday. Absolutely amazing! I got so much out of one meeting and had my expectations exceeded that I can't wait to go back. Very professional and extremely helpful. I asked a few of their clients before I went as a background check and they all said the same thing I am. Highly recommended.


I have had the pleasure of working with Marderé Birkill, the owner of Sage and Summit for quite some time now. I am receiving personal coaching from her and have also recommended a number of clients over to her program. During this time, Mardere has been very professional. She has helped me in more ways than I can count. Feedback from other Business owners has been the same. She listens and helps you to really understand what you need in order to take your business to the next level. She holds you accountable which for me is important. Her level of integrity is something you don't find often anymore.  I highly recommend her to anyone who is wanting personal or professional growth.

Bianca Cooper

In observing Mardere’s coaching style it was both intuitive and smart. I found her engaging, insightful to work with and her leadership style draws you in and keeps you on point. She is an outstanding coach and consultant. Mardere’ would be an asset for any organization or individual looking to “up their game!” I highly recommend her.

Liz Benson

If you are looking for a public speaker to engage your company with real life guidance for success and growth look no further than Marderé Birkill at Sage & Summit Consulting.


Wayne Ward, Wave Mason Media Inc.

I benefited greatly from hiring Marderé, who helped strengthen my focus by helping me create a clearer plan for my 23-year-old business. As well, I feel like I have a reliable business coach that I can return to at any time for further help and questions. I would highly recommend Sage & Summit and I would say in working with Marderé that I found a knowledgeable professional with an impressive sense of understanding and purpose.


Jack Born
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