Motivating people has always been a mystery. In Kotter’s book, “Leading Change” 1996, he states that the first step towards implementing change is creating a sense of urgency that change must happen. Today, almost 20 years later, change is a constant, it is always happening. Using urgency as a motivator may backfire, as relying on it too heavily can lead to burnout and a lack of motivation in the long term.
Urgency can be effective in the short term, as it creates a sense of crisis and a need for immediate action. This can be particularly useful in situations where there is a tight deadline or a pressing problem that needs to be addressed. However, relying solely on urgency to motivate people can be problematic. It creates stress and pressure, which can quickly lead to burnout. People may feel like they are constantly rushing, with no time to catch their breath. Over time, this can lead to decreased motivation and a lack of commitment to the change.
On the other hand, a strong purpose provides a sense of meaning and inspiration that can be much more sustainable in the long term. When people understand why they are doing something, and how their efforts are contributing to a bigger goal, they are more likely to stay motivated and committed. A strong purpose creates a sense of direction and clarity, which can help people to focus their energy and efforts. It also provides a sense of fulfillment, which can keep people motivated even when they are facing challenges.
So, what gets more traction – urgency or purpose? The answer is that both are important, and they should be used in combination. Urgency is useful in the short term, as it creates a sense of crisis and a need for immediate action. However, to maintain motivation in the long term, it needs to be paired with a strong purpose. The purpose provides the inspiration and direction that people need to stay committed and focused, even when things get tough.
For example, consider a company that wants to reduce its carbon footprint. To get started, they may create a sense of urgency by emphasizing the need to act quickly to avoid negative consequences for the environment. However, to maintain motivation in the long term, they need to have a strong purpose that inspires their employees to act. This might be achieved by making them feel like they are making a difference, and that their work is contributing to a better future for everyone.
In conclusion, creating urgency and having a strong purpose are both important, and they should be used in combination. Finding the right balance is key to motivating people and achieving positive change.
